Lipton Brisk launches new flavors with art

Tristan Eaton and his Thunderdog Studio has been creating graphic art and designing limited collectable toys for a minute.

It's no surprise that his comic book style art is appealing to brand managers trying to revitalize their brands with a (temporary) redesign.

In the case of Lipton Brisk Iced Teas, the six new flavors (lemon, strawberry melon, tea-lemonade, raspberry, peach, and sweet tea) demanded a new look. Agency Safari Sundays' idea was to raise the sensory impact of the bottles of iced tea before you even taste the new flavors.

To do this they invited Tristan Eaton, ilovedust and Mcfaul Studio to illustrate the new flavor and interpret it into the label design.