Rappers x Brands

These two campaigns launched recently. Both feature rappers of note that have been making waves on the mixtape scene (download links below).

And music is a major tool to build affinity with brands. Except, how do you creatively incorporate music into an advert?

Drake has probably had more commercial, crossover success, but this Sprite advert is so cliched it should've been killed at birth. Even Drake's acting talents couldn't save it! But, I'm sure it helped sell some soda.

A much more respectable collaboration is the Converse music video featuring Kid Cudi (Rostam, and Bethany.) Yes, it's not an advert, but may be that's the point?!





Kid Cudi download here.
Drake download here.